Jobs To Be Done vs. Customer Personas
Scott's Short Stories
English - July 04, 2016 21:10 - 2 minutes - 2.7 MB - ★★★★ - 1 ratingTechnology Education How To Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Systemizing Our Personal And Business Life Like A Boss With Amazon Echo
Next Episode: Trying A New Approach To Development
Both approaches have value in certain contexts, not just in product development. Customer personas has more value in marketing and Jobs To Be Done has more value in product development, but both approaches are useful in both functions and beyond.
Here's the talk that inspired my recent thoughts. https://blog.intercom.io/jobs-to-be-done-doubter-believer/
Both approaches have value in certain contexts, not just in product development. Customer personas has more value in marketing and Jobs To Be Done has more value in product development, but both approaches are useful in both functions and beyond.
Here's the talk that inspired my recent thoughts. https://blog.intercom.io/jobs-to-be-done-doubter-believer/