Scenario Planning, Uncertainty, and The Pandemic Era
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English - November 22, 2021 13:00 - 36 minutes - 24.9 MB - ★★★★★ - 4 ratingsNon-Profit Business Marketing business management strategy competitive strategy competitive intelligence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Between the pandemic, social upheaval, and a volatile political climate, the last two years have seen an enormous amount of change, stress, and uncertainty. Organizations that can sense and adapt to change will be rewarded with new types of competitive advantage. But Market & Competitive Intelligence professionals need to embrace new ways of thinking and working to help our organizations navigate through uncertainty.
In this episode of SCIP IntelliCast, we talk with Peter Schwartz, Senior Vice President of Strategy & Chief Futurist for Salesforce about:
About Peter: As Salesforce's Senior Vice President of Strategy and Chief Futurist, Peter Schwartz manages the organization’s ongoing strategic conversations around the world. Prior to joining Salesforce, Peter was co-founder and chairman of Global Business Network. He’s also an author and his first book, The Art of the Long View, is considered a seminal publication on scenario planning. Peter has served as a script consultant on the films "The Minority Report," "Deep Impact," "Sneakers," and "War Games."