Eli Schwartz: Don't Waste Money on SEO

Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. 

His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.

As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. 

His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. 

Key Takeaways. 

Understanding what SEO is and why it matters Forecasting search traffic using bottoms up metricsSEO is an amazing marketing channel: And how you can best positioned yourself to reach your desired audienceTypes of industries that Eli recommends are best suited for SEO Eli’s take on strategies used by google and other search engines. He shares why it’s important to focus on the users as opposed to obsessing over a search engine’s algorithm and system of ranking. Why local sites and businesses should not be doing SEOHow Eli helps different businesses and companies that reach to him for help. And why two thirds of his interested clients end up being the wrong fit for SEO. Prioritization of contentAn exercise for interested parties looking to venture into SEO

Connect with Eli

LinkedIn - www.linkedin.com/in/schwartze/ 

Website - https://www.elischwartz.co/ 

Twitter - https://twitter.com/5le 

Amazon - https://www.amazon.com/Eli-Schwartz/e/B091G2SQXB%3Fref=dbs_a_mng_rwt_scns_share