When Slovenia rolled out its national diabetes plan, they had the evidence, they had the funding, they had the centres, they had the doctors and nurses... but people didn't show up.
 
Simply having the right information is not enough to build an effective policy. You can't just factor out the complexities — you need to factor them in.
 
Heather Rogers and Jelka Zaletel tell us more about the intriguing topic of implementation science.
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