Who is your target audience? This is the most important questions that needs answering when crafting a communication strategy for a research project, says Elmar Bartlmae. Elmar is the managing director and co-founder of the European Science Communication Institute (ESCI) - which is based in Oldenburg, Germany. He heads a 20+ team with whom he supports the science communication activities of EU and nationally funded research projects. In this podcast you will learn what it takes to make communication work for a research project and how social media can be used for it. 
If you are interested in Elmar's work with the ESCI please reach out to him through LinkedIN, Twitter or the ESCI webpage. 
Elmar on Linkedin: https://www.linkedin.com/in/elmar-bartlmae-41bb5423/?originalSubdomain=de
Elmar on Twitter: https://twitter.com/ebartlmae 
ESCI: https://www.esci.eu/
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The  Science Communication Accelerator Podcast aims to empower scientists,  universities, and research organizations to share more science on social  media. To do so, the podcast aims to create a knowledge hub for digital  science communication by publishing engaging and inspiring episodes  with experts in the field of social media and science communication.
Please reach out if you are looking for a sparring partner to create your organizational communication and branding strategy ([email protected]).
You find me on Twitter (@juliuswesche), on Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram (@juliuswesche).

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