#7 Linkedin – How to communicate science on a business platform? (with Mike Young)

Initially started as a business platform to share CVs, Linkedin has grown into a fully fledged social media network. It is regularly used by researchers and scientists to share knowledge, build networks and find industry partners to collaborate with.

To get grips on the platform I invited Mike Young to the Science Communication Accelerator Podcast. Mike is based in Copenhagen and trains researchers how to successfully use Linkedin and Twitter.

Mike suggests that there are three key functions for scientists when using Linkedin. These are sharing science, networking, and ideation. While the first two are pretty straight forward to understand, ideation was a new term for me. What Mike means with ideation is the constructive process of creating and co-developing ideas by interacting with other members on the platform. I had a lot of fun producing this episode with Mike. He is a real integer and supportive guy to talk to.

Here you find Mike:

Linkedin - https://www.linkedin.com/in/mkeyoung/

Twitter - https://twitter.com/MkeYoung

Webpage - http://mikeyoungacademy.dk/

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The  Science Communication Accelerator Podcast aims to empower scientists,  universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication.

Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]).

You find me on Twitter (@juliuswesche), on Linkedin (https://www.linkedin.com/in/juliuswesche/), and on Instagram (@juliuswesche).