704: The Power of Narrative (with Nathan Fraser)

(Emotional Manipulators For Hire, Episode 6) Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our monthly conversation about marketing and media manipulation. You'll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good.

Today:
- How stories supersede reality.
- How the stories we tell ourselves, and the stories we except as truth from others, become the background programming that runs our lives.
- How stories get people killed
- In marketing and sales :The stories customers tell themselves that prevent them from buying, and how to replace those stories with ones that will prime them for buying. And how to encourage those stories.

More About Nathan Fraser:
The Free Market Squad: The Mastermind Group
Need Help Growing Your Business? CopyandFunnels.com
The Dark Arts of Marketing Podcast

Related Shows:
[PODCAST] #515: The Echo Chamber Wall Just Got 20 Feet Higher (With Nathan Fraser and Drew Sample)
The Deep Roots of the Current Information* Crisis – Skinner Layne and Moritz Bierling – Part 2 of 3 [PODCAST #571]

Music:
"The Story Of OJ" Instrumental Jay Z
"The Record Player Song" Daisy the Great
"Don't Lose Me In the Confusion" Glenn Campbell



The downloadable version of The Ideas Into Action Summit is now available.

Visit sspuniversity.com/ideasintoaction to learn more about the presenters, topics, bonus materials and encore presentation.




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