3. What 800 enrollments per year will teach you
What Students Want
English - December 10, 2018 16:00 - 34 minutes - 15.8 MB - ★★★★★ - 4 ratingsEducation education school k-12 learner learning marketing higher ed Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Our guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He is in charge with enrolling over 800 new students each year. Also, his skills represent close to 30 years in marketing execution for international and domestic companies--from school boards to parents. Steve has a unique 360 degree tactical perspective on school growth and long-term stability.
In this episode, Steve and Al (Enrollhand’s Enrollment Growth Manager) deep dive into the basics of site-level marketing, presentation, and events and analyze how those activities can help your prospective parents and their children perceive your school as their best choice and enroll in your school.
Listen and take note of the insightful and actionable information you need to jumpstart marketing at your school.
Quotes:
“When the parents or the students get to the school, is it consistent with those initial messages that they receive from the outward marketing that was going on? You have to look at all the messaging and all the things that were said and make sure that it's consistent when the parents arrive with their students, what is being said and portrayed is consistent with that initial response that they received when they are viewing and ingesting all the marketing materials.”
“I had meetings at my school year around 50 weeks out of the year. So that gave me the opportunity to touch base with as many people as possible as often as possible, in those initial meetings. While the interest is high. And while you know, for example, your marketing campaign is at full swing, that's when you could actually measure how things are working with your marketing strategies.”
Connect with Steve
Inquiry formWhere to learn more about Enrollhand:
Website: www.enrollhand.com
Our webinar: https://webinar-replay.enrollhand.com
Our free Facebook group: https://www.facebook.com/groups/schoolgrowth/
Like here: https://blog.enrollhand.com/what-800-enrollments-per-year-will-teach-you/