Following the lead of almost all sports leagues in the US to this point, the NFL has reached a deal with Sportradar to become the exclusive distributor of NFL data rights in regard to sports betting. The NFL, the largest and most lucrative sports league in the in US, is sure to have made a deal for a record price with this company. Brian and Taylor will discuss is this was the right time for the NFL to strike a deal and what this means for football moving forward.