The Untapped Potential of Traditional Marketing in the Digital Age with Matthew Olivieri

Get ready for another exciting episode of The Scalability Podcast. In today's Episode, we dive deep into a range of topics that touch on marketing, entrepreneurship, personal development, and more. Buckle up and join us as we explore Matteo's journey in creating an analytics system to track and measure success, his venture into billboard advertising campaigns, and the fascinating world of traditional marketing in the digital age. 

Chapter Timestamps: 
0:00 Intro
02:20 Same last name, different spellings, interesting. 
04:55 Monitoring campaign success through analytics and testimonials. 
08:28 Traditional marketing often overlooked despite effectiveness. 
10:58 Signs capture attention in traffic, prevent accidents. 
14:15 Set up retargeting for effective advertising campaigns. 
17:29 Website received millions of hits, extended for a year. 
22:17 Restructured everything, focused on numbers and Weedmaps. 
24:26 Phone service: $99/mo, $2.50/number, cheap minutes. 
29:00 Launching a business requires sacrificing everything. 
31:26 Life Warriors: Grind, success, balance, personal growth. 
33:55 Spiritually content, longing for love and friendship. 
36:07 Person sells courses, limited impact, created group app. 
41:19 The Internet brought support from worldwide users. 
44:59 People usually excel in 2-3 categories. 
46:09 YouTube channel: freedom of expression, not monetization. 
50:55 Started manuscript, no timeline, seeking publishers. 
54:35 Stay close to your people, your support. 
56:04 Stay humble, cherish family, avoid greed. 
58:50 Dynamic banter makes Ad Hero podcast interesting.

Want to scale, effectively and quickly? 
Connect with the host, Anthony Olvera. 
Connect with the guest, Matthew Olivieri.

Share this episode with a friend, and tag us at @anthonyolvera. 

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