Leslie Zane, President, Triggers Growth Strategy

Leslie Zane is a passionate leader who believes that our potential for success is limitless.
Nicknamed “Miss Question” by her business school classmates, Leslie’s endless intellectual curiosity fueled her search for the elusive key to changing customer behavior.
She began her journey at blue chip companies, and then struck out on her own to found Triggers® --the first woman-owned brand consultancy-- with the express mission of increasing topline revenue for her clients consistently. Over the past 25 years, the company has developed a track record of accelerating growth through its unique expertise in changing brand preference at the instinctual level. CMOs often joke that the major difference between their work and those of other strategy firms a hundred times our size, is that their approach actually works.
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Leslie Zane is a passionate leader who believes that our potential for success is limitless.
Nicknamed “Miss Question” by her business school classmates, Leslie’s endless intellectual curiosity fueled her search for the elusive key to changing customer behavior.
She began her journey at blue chip companies, and then struck out on her own to found Triggers® --the first woman-owned brand consultancy-- with the express mission of increasing topline revenue for her clients consistently. Over the past 25 years, the company has developed a track record of accelerating growth through its unique expertise in changing brand preference at the instinctual level. CMOs often joke that the major difference between their work and those of other strategy firms a hundred times our size, is that their approach actually works.

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