Influencer Marketing. What you need to know!
Scaling Creative Podcast
English - November 04, 2019 18:51 - 41 minutes - 38.4 MB - ★★★★★ - 12 ratingsBusiness Education marketing content creation scaling creative Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Influencer marketing is defined as a new form of marketing that leverages celebrities and people with influence on their followers and transforms it into content-driven marketing campaigns. According to a recent study by influencer media hub, by 2020 influencer marketing is projected to become a $10 billion industry. 63% of brands plan to increase their budget for influencer marketing. It is the fastest-growing online customer acquisition channel ahead of organic reach, paid search and email marketing.