3-8-22: What does it mean to have a burning desire?

SAX IN THE MORNING

English - March 08, 2022 09:00 - 4 minutes - 3.46 MB - ★★★★★ - 34 ratings
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Previous Episode: 3-7-22: Volodymyr Zelenskyy's impressive demonstration of courage

Next Episode: 3-10-22: Obsession counts more than talent

Today, I talk about the importance of having a burning desire to achieve a goal or to make a change in your life. The term comes from an old war story when a general sailed his men into battle and had the boats burned after they landed so there was no opportunity for retreat. The only path was to fight and win.

That’s what cupcake queen Candace Nelsen did when she left an investment banking firm to start a cupcake only bakery. Now, Sprinkles has 24 locations and Candace is a TV star in addition to being a famous baker.

I have also followed my passions and boxed myself into situations where I had to succeed. I skipped college for the pros, I left the world of finance to write a book and give speeches and I just left a great job talking about baseball to further my public speaking career and start a podcast.

So if you have a burning desire, go for it and don’t look back. Because the best chance for success is when you have no choice BUT to succeed, because the boats are burned behind you.

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