![SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/70/a1/6f/70a16f02-0465-cdb2-4b9e-009692f25e12/mza_1469704308142815005.jpg/100x100bb.jpg)
Workshopping hyperpersonalization - defined, debunked, debated - with Thomas Wieberneit
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
English - April 14, 2024 06:04 - 1 hour - 60.2 MB - ★★★★★ - 9 ratingsCareers Business News Tech News sap careers clouds erp innovation mobility saas skills Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Hyperpersonalization has been recognized as one of the seven defining patterns of AI. Why? Is it deserving? Useful? Buzzword mischief? Time for an enterprise BS detector dissection... Join me and CRM analyst and buzzword detoxifier Thomas Wieberneit as we pick apart hyperpsersonalization in this informal discussion. Where does hyperpersonalization work? Where does it fall short? Is the collateral damage of bad personalization worth the risk? As usual bring your sharpest insights and a bit of snark as well, we're going to need it. By the end, we even get around to the problem of music personalization - and Pink Floyd.