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Reaching the informed buyer (and their networks) with content - an informal podcamp session with Jon Reed
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
English - April 22, 2018 23:24 - 37 minutes - 29.9 MB - ★★★★★ - 9 ratingsCareers Business News Tech News sap careers clouds erp innovation mobility saas skills Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this interactive live discussion from Western Mass Podcamp 2018, Jon shares his views on researching the so-called informed buyer, and why marketing and sales must change. Participants from the session share their own challenges, and Jon hits on the dynamics of winning (and sustaining) attention, and why topic authority and opt-in audiences are essential. He explains why social media is useless without content, and why content is useless without a clear business identity. The role of subscription and curation is discussed. (Jon did a related session that continues these themes with a look at the power of immersive creativity; look out for that podcast soon).