![SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/70/a1/6f/70a16f02-0465-cdb2-4b9e-009692f25e12/mza_1469704308142815005.jpg/100x100bb.jpg)
Hashing out the New Rules of Marketing - with Jonathan Becher of SAP
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
English - February 20, 2012 15:28 - 23 minutes - 10.6 MB - ★★★★★ - 9 ratingsCareers Business News Tech News innovation sap saas careers clouds erp mobility skills Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SAP Virtualization - Does it Matter?
In this informal discussion shot in Palo Alto, Jon Reed of http://www.JonERP.com talks with Jonathan Becher, Chief Marketing Officer, SAP, about the "new rules of marketing" and how this impacts not only software vendors but consumers. The guys talk about the impact of personalization, the limitations of a Klout-oriented view of Influence, and how a "pull" approach to marketing creates new challenges for all companies, SAP included.