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Customer experience - fantasy or achievable goal?
SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com
English - December 10, 2014 11:45 - 14 minutes - 27.2 MB - ★★★★★ - 9 ratingsCareers Business News Tech News sap careers clouds erp innovation mobility saas skills Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Is customer experience a fantasy, or an achievable goal? At Argyle's Digital Marketing Leadership event in Boston, Jon pushed his skeptical view on customer experience with CX expert Howard Beader of SDL. Jon and Howard kick around the lessons (and poll results) from the marketers/CMOs in attendance, and talk about how data fits into the customer experience challenge. Jon also pushes the issue of the difficult marketing-IT relationship and Beader shares his own view on the role of IT as marketing shifts to cloud