CMO Dilemmas and Content Strategy - with Michael Brenner of NewsCred

SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

English - December 31, 2014 03:37 - 25 minutes - 11.7 MB - ★★★★★ - 9 ratings
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Previous Episode: Becoming an SAP HCM SaaS Consultant, Part One - the skills overview

Next Episode: Becoming an SAP SuccessFactors Consultant - the deeper dive

In part two of their content strategy video discussion, Michael Brenner of NewsCred joins Jon Reed of diginomica.com to dig deeper - into a frank look at the impact of content on marketing, the role of marketing tech and personalization, and the challenges facing the modern CMO. Note: part one of this podcast, which hits on why Michael is betting his career on content marketing, is featured on Jon's new "Busting the Omnichannel" podcast series.