Breaking B2B - B2B Marketing & Demand Generation Podcast artwork

#143 What is social proof? (& why your website needs it) - Sam Dunning

Breaking B2B - B2B Marketing & Demand Generation Podcast

English - May 06, 2021 00:11 - 7 minutes - 6.7 MB - ★★★★★ - 8 ratings
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Previous Episode: #142 Why You DON'T Need To Do A Demo - Benjamin Dennehy (The UK’s Most Hated Sales Trainer)
Next Episode: #144 Write INSANE Copy By Using Your Customers Words (that sells without being salesy) - Eden Bidani

Social proof - what is it and why does your website need it?

Investing money driving people to your website:

SEO, paid ads, social, email, video etc.

Is all pointless if it doesn’t do this...

👉 Build trust.

Just like dealing with a salesperson, if you don’t trust they’ll help you get the job done right and fix your problem.

You probably won’t buy.

Your website is much the same.

Leveraging social proof can help here:

- Reviews
- Video testimonials
- Case studies
- Accreditation’s
- Podcast interviews

This can be the difference between a window shopper and an inbound lead/sale.

Thanks for tuning in, episodes of the main Show 'Sam's Business Growth Show' are available to watch on YouTube :

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