What Role Content Plays in the Sales Process w/Dave Koslow @DocSend
The Brandon Bornancin Show
English - July 19, 2018 12:35 - 31 minutes - 25.7 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Everybody says buyers are half way into their buying process before they talk to a sales person, is that true and if it is true what is the data source for this claim? One way to determine where people are in the sales process is how they engage with content and nobody does that better than DocSend. In this episode, Dave Koslow, COO at DocSend talks about the power of content and what it means for your company.
Links and Resources Mentioned in This Episode:
Dave's LinkedIn Profile
State of Sales Development Infographic
Subscribe to Gabe's Content
In This Episode You'll Learn:
How can content be used in the sales process
What research is there about content and what it is doing in the sales process
What content works best to push the sales process forward