What 623 Million Data Points Tell Us About What Decision Makers Actually Care About
The Brandon Bornancin Show
English - December 15, 2016 11:00 - 20 minutes - 18.4 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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One of the fundamental questions in sales is, “What does my buyer want?” Surprisingly, very few sales people can answer that question correctly. Note, I said, “correctly.” Every sales person thinks they know what their buyer wants but not many reps actually do. In this episode, we review the latest InsideSales.com research on what buyers actually want.
In This Episode You'll Learn:
An objective approach to determining what buyers want
What the top priorities of key buyers are
The importance of title level and title function
Links and Resources Mentioned in This Episode:
LinkedIn Post
Inside Sales Top Challenges Study
14: Using Sales Operations to Drive Growth and Productivity w/Leaders from Apttus, New Relic, Xactly, and Splunk