![The Brandon Bornancin Show artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts123/v4/cf/6d/fc/cf6dfc22-2c99-9f2c-2caf-bdf2ec8b7335/mza_15758033166905008438.jpg/100x100bb.jpg)
What 500 Buyers Say About the Buying Process w/Jim Dickie @CSO Insights
The Brandon Bornancin Show
English - July 02, 2018 05:46 - 22 minutes - 17.9 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
A lot of people talk about how the buying process has changed but it's hard to find where that information came from. To change that Jim and team decided to interview 500 business buyers (with deal sizes over 10K and not in procurement) to understand what really happens during the buying cycle. The findings were fascinating as the top was not a sales person, in fact, a sales person was 9th on the list. Tune into this episode to learn more about this research and how decision makers really make decisions.
Links and Resources Mentioned in This Episode:
Jim's LinkedIn
Understanding Buyer Behavior White Paper
State of Sales Research
In This Episode You'll Learn:
What 500 business buyers think about buying
Why sales reps don't make the list and how they can
What research says is real reason decision makers buy