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The Key to Sales: Give Before You Get
The Brandon Bornancin Show
English - December 27, 2018 12:23 - 19 minutes - 15.4 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
There is something we all do in sales and I'm not sure it really works but because everybody does it, we think we should do it. It's this idea that if we call somebody up, we should ask them twenty questions and then push them towards a demo or a discovery call. The problem with this is, we expect to get before we give and it's not working yet we keep trying it. In this episode, I take you through the powerful principle of giving before you get in sales.