The Evolution of B2B Selling w/Victor Antonio @Sellinger Group
The Brandon Bornancin Show
English - October 02, 2017 03:46 - 26 minutes - 21.2 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The buyer has changed. It doesn't matter what stat you believe, the fact is customers are more educated and are further down the buying journey before they talk with a sales rep. This isn't a problem, it's an opportunity. Sales is still about segmenting the market, how you target you ideal buyers, and how do you go after them. In this episode, Victor Antonio founder of Sellinger Group, talks about how great B2B sellers move to education and consulting and recognize buyers need more support than they ever had before.