The Coffee Campaign: An Account-Based Sales Approach That Generated 450,000 in Sales Pipeline w/JoeyWood @InsideSales.com
The Brandon Bornancin Show
English - June 01, 2017 05:08 - 21 minutes - 17 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
I don't care about account-based marketing, I care about account-based sales. The problem with account-based sales is it's an idea most people have heard about but nobody knows what to actually do. For this reason, effective account-based sales requires sales reps who consider themselves the CEO of their territory and own their number. This is how we do it at at InsideSales.com. If you have a good idea, let's get'er done and that's exactly what Joey Wood and Jack Ballash, two of InsideSales.com's top sales reps, did. Rather than simply use LinkedIn or call their prospects, Joey and team brainstormed an account-based sales campaign that utilized a variety of communication methods to drive some big time results in a short amount of time.
In This Episode You'll Learn:
How to run an effective account-based sales campaign
The results of our account-based sales campaign
The Dos and Don'ts of account-based sales
Links and Resources Mentioned in This Episode:
Gabe Larsen LinkedIn Posts
Joey Wood's LinkedIn
InsideSales.com Playbooks