Social Selling is Dead
The Brandon Bornancin Show
English - May 08, 2017 06:17 - 19 minutes - 15.4 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In 2015, PeopleLinx State of Social Selling report said 26% of respondents reported knowing how to do social selling. The answer is always "we need to train more" but that's a copout and you know it. 74% of people reported not knowing how to do social selling because it's too vague, it doesn't make sense, and it never will. Social Selling is dead.
In This Episode You'll Learn:
Why social selling is dead
What can sales people to do win with social
Data to confirm that a balanced approach is best
Links and Resources Mentioned in This Episode:
Evolution of Business Communication Report
The Sales Acceleration Group
InsideSales.com