Developing a Go-To-Market Strategy w/David Wallace @BayRidgeConsultingGroup
The Brandon Bornancin Show
English - May 04, 2017 07:45 - 29 minutes - 26.8 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Companies have to have a go-to-market strategy and a big part of that strategy is knowing who you are targeting and who you are not. Companies struggle to determine these important characteristics and then struggle to act accordingly by challenging and adding value to each and every customer interaction. In this episode, David Wallace from BayRidgeConsutlingGroup discusses optimal go-to-market strategies and how customers can start creating a successful one.
In This Episode You'll Learn:
Why it's important to have customers identify target customers
How companies can start thinking about discovering their own target account profile
How companies build go-to-market strategies to be successful
Links and Resources Mentioned in This Episode:
David Wallace LinkedIn
The Sales Acceleration Group
InsideSales.com