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Kicking Off the Sales Acceleration Show
The Brandon Bornancin Show
English - June 01, 2016 02:43 - 13 minutes - 10.9 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Overview
There are a lot of buzzwords in the sales acceleration space: big data, gamification, social selling, etc. Although we may use these terms not everybody understands what we are referring to. In this episode, we define what Sales Acceleration means and discuss important topics that will be addressed on this show around the areas of Demand Generation, Sales, and Sales Operations.
Definition of Sales Acceleration
Marketing and marketing automation owns the idea of generating leads and lists. CRM’s own the opportunities and the idea of closing deals. Sales Acceleration increases the velocity of your sales process.
Demand Generation
Key topics we'll discuss in this show around demand generation include: Generating leads and lists, building a content strategy, developing offers, scoring prospects, and building campaigns.
Sales
Key topics we'll discuss in this show around sales include: sales structure, hiring, prioritization, cadence, motivation, pipeline management and forecasting
Sales Operations
Key topics we'll discuss in this show around sales include: compensation, sales, process, territory management, sales acceleration technology,