Is Social Selling Dead?
The Brandon Bornancin Show
English - May 23, 2017 14:00 - 23 minutes - 18.7 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Well, that got interesting. I wrote an article about Social Selling being dead and then Koka Sexton from Hootsuite, wrote a rebuttal, called Is Social Selling Dead. So, it was only natural that I wrote him back and this was my response. My argument is not that sales reps shouldn't use social tools but we need to be careful about how many activities people do. We want them to sell so let's keep the eye on the prize.
In This Episode You'll Learn:
The definition of social selling
The importance of partnering to build pipeline
Why social thought leaders need to get to the how rather than just the what
Links and Resources Mentioned in This Episode:
Gabe Larsen LinkedIn
The Sales Acceleration Facebook Group
InsideSales.com