How to Create a Profitable House Account Strategy w/Jen Tadin @Gallagher
The Brandon Bornancin Show
English - December 11, 2018 06:58 - 28 minutes - 23.2 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why You Should Have a Virtual Event to Build Pipeline
Sometimes it's hard to win when you sell to small business. They grow and then they shrink. Other parts of the business may be more profitable, such as your enterprise or large business unit. Managing a profitable house account strategy can be difficult and at times may not seem to be worth your time and effort. In this episode, Jen Tadin, talks about why it's important to have a house account strategy and how you can win doing so.