How to Build Your Story w/J.J. Peterson @StoryBrand

The Brandon Bornancin Show

English - January 18, 2018 07:16 - 37 minutes - 34.7 MB - ★★★★★ - 73 ratings
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Previous Episode: Why Your Customer Advocacy Program is Broken & How You Can Fix It w/Vinay Bhagat @Trust Radius

Next Episode: Why Sales isn't Taught in School and How it Can Be w/Joel Le Bon @University of Houston

If you don't know how to communicate your story then nobody on your team does. Your elevator pitch and the importance of having everybody at your company understand and know it by heart, is crucial for success. J.J Peterson is the Chief of Staff at StoryBrand, a company that focuses on clarifying companies' messages so customers engage.

Links and Resources Mentioned in This Episode:

Sales Development Summit
State of Sales Development Research
State of Sales Infographic

In This Episode You'll Learn:

What is a story and what makes a great story
The elements of great stories
Why companies should spend time building their stories