Creating A B2B Sales Playbook w/Daniel Baunds @Vendas B2B Academy
The Brandon Bornancin Show
English - March 18, 2018 03:27 - 20 minutes - 16.3 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Most Training Programs Don’t Stick w/Shari Levitin @Levitin Group
What is a sales playbook and how should companies think about it? The answer may seem easy but it's not. In this episode, Daniel Baunds, CEO of Vendas B2B Academy, talks about his experiences with sales playbooks. He highlights the importance of making them custom centric and having them follow a methodology that can be scaled to fit your business.
Links and Resources Mentioned in This Episode:
AI System of Growth Case Study
State of Sales Infographic
In This Episode You'll Learn:
The importance of a buyer-centric playbook
The power of closing early
Why you need to make it scalable
The importance of mapping out your methodology
Implementation hacks