Building an Integrated Sales & Marketing Engine w/Phillip Anderson @BCG
The Brandon Bornancin Show
English - May 06, 2019 12:44 - 39 minutes - 36.3 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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How can inside sales leaders be better, faster, and cheaper to help their companies transform and successfully go-to-market? What is the next generation of sales organization bringing to the table to facilitate the ever-changing landscape?
In this episode, Philip Andersen, Partner & Managing Director at BCG, discusses how sales teams can build an integrated sales & marketing engine using inside sales techniques and processes.