Account-Based Everything w/Patrick Schneidau @PROS

The Brandon Bornancin Show

English - July 25, 2016 10:00 - 14 minutes - 11.5 MB - ★★★★★ - 73 ratings
Marketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How to Integrate Social Selling into Your Traditional Sales Process w/Gabe Villamizar @HireVue

Next Episode: Five Social Selling KPIs Sales Leaders Should Focus On w/Brynne Tillman @PeopleLinx

Account-Based Everything is the talk but how do you actually do it? In this episode Patrick Scheidau talks about lessons learns as CMO of PROS as they've practiced an account-based approach.

How do you structure an organization where account-based sales can be successful
What are some different tactics to apply an account-based sales model
What tools are most effective when applying an account-based approach