Use LinkedIn as an Engagement Tool per Amy Franko, Ep #372
Sales Reinvented
English - October 18, 2023 07:00 - 16 minutes - 13 MB - ★★★★★ - 13 ratingsCareers Business Marketing marketing sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Use LinkedIn to Establish Credibility David Fisher, Ep #371
It doesn’t matter if you’re in B2B or B2C sales, you need to have a compelling LinkedIn profile for two big reasons: Your clients and prospects will research you and want to know that you’re credible. Secondly, it’s an opportunity to showcase your knowledge and who you are without being salesy. So how do you create a profile that leads to customer engagement? Amy Franko shares her strategy in this episode of Sales Reinvented.
Outline of This Episode [0:55] Is a compelling LinkedIn profile important? [1:56] What elements have the greatest impact on sales? [3:39] How to tell your professional story on LinkedIn [4:49] Update your profile and focus on engagement [7:01] Tools to measure the impact of your LinkedIn profile [7:48] Amy’s top three LinkedIn profile dos and don’ts [10:45] Take online conversations offline into the real world Resources & People Mentioned Social selling Index Connect with Amy Franko Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn TwitterAudio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com