How to Cold-Call Your Highest-Probability Group per Scott Channell, Ep #407
Sales Reinvented
English - June 19, 2024 07:00 - 26 minutes - 21.7 MB - ★★★★★ - 13 ratingsCareers Business Marketing marketing sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Importance of Consistent Cold Outreach with Nick Kane, Ep #406
Next Episode: Lester Sydney’s Fun Cold-Calling Opening Line, Ep #408
When used correctly and strategically, cold-calling is always relevant. According to Scott Channell, cold-calling is an outbound call to your highest probability group—done methodically—to maximize the odds of an effective conversation. So how does he do it? Scott shares his secrets in this episode of Sales Reinvented.
Outline of This Episode [0:42] What is cold-calling? Is it still relevant? [1:58] The art and science of cold-calling [5:03] How Scott prepares for cold-calling [9:52] Scott’s opening techniques [13:16] Why Scott scripts cold calls [17:19] Tools, technology, and metrics [19:53] Scott’s top 3 cold-calling dos and don’ts [22:33] How Scott handles objections and rejections Connect with Scott Channell Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn TwitterAudio Production and Show notes by
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