We are interviewing David Meerman Scott who is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR. David has a truly global mindset born from ten years working in countries outside of the U.S. and as an international speaker in over 40 countries and on all seven continents. His marketing expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies.