The Ultimate Guide to Creating the Best Online Shopping Experience with Eric Melchor

Sales POP! Podcasts

English - July 18, 2023 12:53 - 20 minutes - 7.36 MB - ★★★★★ - 43 ratings
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Previous Episode: How Can a Fractional CMO Improve Your Company's Bottom Line? with Joshua Ramsey

Next Episode: Why is Financial Literacy More Important Than Ever with Vince Shorb

John Golden and Eric Melchor explore the customer journey and how online store owners can improve customer experience in this podcast. They stress treating internet users like humans and present examples of brands that have improved customer experience. Eric recommends conversion rate optimization and bespoke Google Analytics reports to evaluate and improve the online store's approach. They advocate Optima Inc.'s online store evaluation checklist and connecting with Klaviyo, HubSpot, and Active Campaign to increase email and SMS lists. Eric introduces OptiMonk's Tactical Library, which offers step-by-step conversion rate optimization methods. John recommends OptiMonk and appreciates Eric for his comments.