The Power of Creative: How Wellow Became a $20 Million Brand - Kyle Hoffman
Sales POP! Podcasts
English - May 23, 2023 12:51 - 20 minutes - 6.68 MB - ★★★★★ - 43 ratingsBusiness News Business News leadership marketing motivation sales salesleadership salesmanagement Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Top 5 Mistakes B2B Sellers Make: Expert Insights - Greg Nutter
In this podcast, John Golden interviews XenoPsi Ventures CEO Kyle Hoffman on digitally building direct-to-consumer (DTC) and e-commerce firms post-iOS 14. Kyle discusses Wellow, a compression sock business, and their DTC strategy. He stresses creativity, behavioral science, and excellent customer service. Kyle encourages $5-25 million firms to contact Function expansion for expansion assistance. John congratulates Kyle at the end.