The Importance of the Sales Process with Gil Cargill

One of the biggest problems with today’s sales force is the reliance on tactics that were documented back in 1873. This tactic and process assume that the salesperson can do everything, including prospecting, negotiating, closing, demonstrating the product or service, following up, and taking care of the customer overall. Back in those days, that process worked, but the buying process has changed significantly. The sales process hasn’t kept up with those changes in the buying process, and as a result, this creates numerous bottlenecks in the buying process.