Tim Pollard is today's Expert Insight Interview guest. He is the founder and CEO of Oratium, Speaker, and Author of “The Compelling Communicator” and “Mastering the Moment.” He is a specialist in a very high level of communication skills. He has a profound experience in both doing and teaching oral communication, with a particular emphasis on message architecture. Tim and Our host John Golden discuss Sales messaging - Why it fails and how to fix it?