In this episode of the Expert Insight Interview, host John Golden talks with Frank Favaro about the crucial role of customer experience (CX) in driving profitability. They discuss why many businesses struggle with profitability, noting that a strong customer experience can set a company apart. Frank emphasizes the importance of consistency at every customer touchpoint and the power of empathy in building trust and loyalty. They agree that customer problems are valuable opportunities for learning and improvement. Every interaction should add value and strengthen relationships. Frank also shares how he helps companies enhance their customer experience to boost profitability and foster customer loyalty.