How can understanding customers' needs lead to sales success? with Karl Becker

On this podcast, John Golden talks to Karl Becker about his new book "Iceberg Selling." They talk about digging deeper into clients' demands and sales strengths. Karl stresses the necessity of interacting with consumers and understanding their individual situations. They discuss focusing on strengths rather than problems and account managers taking ownership and driving their accounts to success. Sales requires authenticity and honesty, according to both. In general, they love sales and its social influence.