How Can Small Businesses Scale Through Relationship Marketing? with Scott Grates
Sales POP! Podcasts
English - June 24, 2024 18:05 - 21 minutes - 19.4 MB - ★★★★★ - 43 ratingsBusiness News Business News leadership marketing motivation sales salesleadership salesmanagement Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Are Early-Stage Companies Overspending? with Adam Callinan
Next Episode: Mastering SEO in the Age of AI with Tanishq Goyal
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM interviews Scott Grates, a forward-thinking entrepreneur from central New York. They delve into the vital role of relationship marketing in scaling small businesses. Scott elaborates on how relationship marketing prioritizes nurturing connections and seeking introductions over traditional referrals, underscoring the human touch in a digitally distracted era. He emphasizes the importance of consistency in building trust and delivering value to key relationships. Additionally, Scott discusses his upcoming book, "Referrals Done Right," which provides valuable insights on creating successful referral programs for small businesses.