Guerilla Marketing in the 21st Century with Mark S A Smith

The term “guerilla marketing” has been around since 1982, and most people in the sales and marketing world are familiar with the concept. However, just as there have been substantial changes to the marketing world and how to prospect to clients in the 21st century, guerilla marketing has undergone many changes as well in order to keep up with these changes. Mark Smith, interviewed by John Golden, explores guerilla marketing in the 21st century.