Don Shapiro Talks Stealth Value Sales Management

Podcast consisting of an amazing chit chat with Don Shapiro on his book “Stealth Value”. Customer value is the sum total of everything a customer knows about what you offer for sale and how it compares to the competition. Inside every prospect and customer, there exists stealth value. It is explained as the value that could attract more customers and increase sales. Will explain the role of leadership in the success of your sales management along with the importance of customer relationships.