Many small business owners think that if they just work a little harder, things will get better and their business will grow. But in reality, working harder is not always the answer. It can actually run people directly into the ground if the work is not the right kind of work. This is especially a threat to small business owners. Interviewed by John Golden, Rich Allen explains how to put an end to small business failure using the metaphor of a bike to develop a simple, yet powerful business model that can change the lives of small business owners.