Talking about the Demand Unit Waterfall

Sales Pipeline Radio

English - June 01, 2017 15:06 - 26 minutes - 9.05 MB - ★★★★ - 16 ratings
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Previous Episode: The Power of Relationship Marketing in a Distracted World.

Next Episode: Real talk with a successful B2B inside sales rep

Some of the points Matt will be covering with Terry Flaherty and Kerry Cunningam of SiriusDecisions will include:

Why did SiriusDecisions update the demand waterfall?
What's a Demand Unit and why does it matter?
What's a Demand Map and what value does it deliver?
What are the major changes/differences that Sirius introduced in this version of the waterfall?
What has the reaction been to the new waterfall?
What are some of the major things to consider when implementing the Demand Unit waterfall?