Episode 31: #31: Keenan of A Sales Guy—How to Win with a Problem-Centric Sales Process
Sales Leadership Podcast
English - January 29, 2019 05:30 - 51 minutes - 23.4 MB - ★★★★★ - 146 ratingsManagement Business sales coaching leadership growth xvoyant jeppsen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Rob interviews a big name in the sales world—Keenan from A Sales Guy. Keenan believes that selling has become too tactical and product-centric. He believes you should sell to the gap between the current state and the future state by finding the problems in the market and concentrating on them. For Keenan, understanding your prospect's problems is the most important part of the sales process. He gives a multitude of actionable examples of how to find and define this gap how to best coach to it.