Episode 110: #110: Todd Caponi of Sales Melon — Becoming “Flawsome” with Transparency in Sales
Sales Leadership Podcast
English - August 04, 2020 01:00 - 58 minutes - 40 MB - ★★★★★ - 146 ratingsManagement Business sales coaching leadership growth xvoyant jeppsen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Todd Caponi, Founder of Sales Melon, teaches us how to get your product’s imperfections considered and taken care of early in the sales process and reduce buyer defense mechanisms. Transparency outperforms perfection when you are talking to a customer because it removes some of the friction inherent in the sales process. Customers can just confirm the flaw, rather than putting time and energy into finding them when you are transparent right from the start. Help your customers do their homework. Help them reduce the anxiety that they feel as they work to ensure they are making the right decision.